Founded by two entrepreneurs to make coffee drinking more fun and to make a better world by promoting recycling. Our vision is clear, our goal is to ensure and support all universities and schools in Europe to recycle their (branded) coffee cups. The name “Cup The Market” emphasises on the cups, to show that the cups are the centre of everything. We foster a new marketing trend combined with a real recycling scheme for educational institution. Cup recycling is a scheme that will become self financed in the future for universities and cafés.
How we do it
Adopting and innovative medium with tremendous possibilities
Bench-marking the scientific data to support the concept
Printing CTAs and traceable content for more accurate monitoring
Secured contracts with universities’ and provide subsidised cups
Understanding students lifestyle, habits and needs
Team-up with recycling companies and install special bins
What we do
We specialise on advertising on disposable paper cups
We offer a very efficient medium to marketers
We offer more traceable and measurable marketing
We will be initially distributing to London based universities
We focus on ads enhancing students’ academic experience
We are the pioneers in introducing cup recycling at universities
Our reach is your target
7 million students in the UK representing £20bn market, the perfect opportunity to reach the millennials
Cup The Market strives to achieve is to spread awareness regarding its value proposition.
With an increasing number of universities joining Cup The Market, the business model will be even more efficient and economies of scale will enable more competitive pricing for marketers. As recycling is a very central issue, Cup The Market has established a partnership with the only company offering a scheme to collect paper cups and is also discussing the introduction of special saver bins with schools. But as post consumer cup recycling is nearly nonexistent in the UK, it is projected to take about 2 to 3 years to have the volumes and economies of scales, which can enable massive drops in recycling costs.