Parcelly vs flying sheds and reindeers?

Parcelly vs flying sheds and reindeers?

Christmas should be about family and gatherings. But is it? Well it is of course it is. But the rumour has it one requires something called “gifts” and also “presents” to offer family and friends. And unfortunately these do not arrive on the back of flying reindeers. It’d be far more practical I give you that, but it doesn’t work that way. We all have to go out there, join the mayhem of the oxford street, and elbow our way through all the different shops, in order to get all the items we need.

Or do we? ...

Exhibition centres and caterers can benefit from branded paper cups

Exhibition centres and caterers can benefit from branded paper cups

As an avid exhibition goer, finding a good food & drink cafeteria within the venue I’, at is a major deal. The level and quality of foods in general has increased so much these past years in London and all these foodies Instagramers can’t get enough. And this phenomenon has not left exhibitions behind. So we went from standardised boring food and bad coffee to having the best food and brands coming to serve delicious meals to visitors. Talking about coffee, the appetite for it has risen to much in the past few years, that the paper coffee cups in which coffee is served, is a major expense ...

How event organisers could benefit from using branded coffee cups?

How event organisers could benefit from using branded coffee cups?

There is a famous popular saying which we liked to call upon when purchasing goods and services: “The client is always right”. It’s been around for quite some time now but I guess the question is: “is it really the case any more?” If you use companies offering cheap goods and services you’re usually treated terribly. A bad quality cheap computer store...

Marketing ideas for florists (aka blooming ideas) !

Marketing ideas for florists (aka blooming ideas) !

Bring me your coffee cup and I ll give you a rose says the florist. But how come?

Imagine branded cups with beautiful flowers design on them and the details of the florist shop to attract nearby residents. Oh and let the voucher be the cup itself: show the florist your cup and get a rose”. Imagine our streets the moment independent coffee shops of a commercial high street all promote their local florist with...

Marketing ideas for pubs

Marketing ideas for pubs

In case you’ve been living in a cave, coffee consumption is catching up quickly with the beer consumption. Pubs used to be the one and only place to meet, chill and spend a sunday, but are now closely matched by super trendy hipstery cool coffee shops, with moustache baristas and finely roasted coffee beans from the far end of Kenya. In turn, pubs have started serving more and more coffee. So that might as well be the perfect opportunity...

Lucrative marketing ideas for travel agents

Let design be your number one ambassador.

I have this perception that travel agent ads are usually annoying, boring, pushy and not really inspiring. The only one I remember is that easyJet printed campaigns with a beach or crystal clear water on the tube. The contrast of the sun & beach as opposed to the darkness and depressing tube tracks, struck more than one Londoner. But apart from that campaign the rest is ...

Artificial intelligence vs covfefe

Building on our last blog, I’ve seen recently on Linkedin: “People don't hate ads, they hate bad experience. We need ads that create better experiences; Ads that are relevant don't interrupt and add value.” Another article with a high number of details and examples criticised how Google, Facebook, or Instagram ads can be efficient as sales boosters, but do not build your brand very much. Essentially these banners are efficient in the short term but remain annoying. Big TV commercials, tube campaigns, or magazines campaigns on the other hand...

A sexy cup for the win

Ahhh, the paper coffee cup! What a beautiful topic to discuss. Last year, articles mushroomed in the press to discuss how these little cups are dumped and go non recycled. Suddenly we seemed the press had found yet another bone to chew and journalists had discovered something incredible: takeaway cups can produce waste. Of course they do! The human activity as a whole produces waste. The problem is...

Pimp my cup and cup my app

As discussed in one of our previous blog articles, when we have coffee we are usually not far away from our smartphone, if not looking at it. It seemed only logical to work with smartphone apps. It’s a pretty good match don’t you think? A nice coffee, served in a beautiful cup promoting a really cool app... and in the other hand a smartphone and a thumb ready to hit the download button...

Illustrating the true solution for our takeaway coffee cups

Illustrating the true solution for our takeaway coffee cups

Let’s face it: we will carry on using takeaway cups. But that‘s not too bad if we get them recycled and the bottleneck is once again funding.The answer is to make cups more efficient and turn them into billboards. Yes that’s right, advertising billboards. Not for traditional tacky adverts but for beautiful, arty, funny and eye catchy...

Marketing: I Love you, I hate you.

Our relationship to advertising can be slightly tricky to say the least. Some hate it, and some don’t really care. Marketing is important and allows you to get a lot of free stuff. Think about newspapers, TV shows, series, ... but also social medias, music platforms such as SoundCloud... A lot of things we consume on a daily basis exist because big brands pay to be promoted within these platforms and some money...

Prettly APP: Beauty treatments delivered to your home now

Prettly helps you find & book beauty mobile professionals for treatments in the comfort of your own chosen location. We had tremendous feedback from cafe and coffee consumers who asked tons of questions about the app. Coffee shops loved that interaction and loved being different by promoting a cool startup - people asked...