This coffee cup promotes Toronto Plastic Surgery, simply by adding an image of a nose onto the cup. When drank from, the cup gives the illusion of the drinker having a different nose, one that many might see as being a 'perfect' nose. This means that they can walk past a reflective surface and see themselves with an ideal nose, which might push them to having a nose job or just consider plastic surgery. Very simple, but very clever.
The second one is to promote Extra Gum - placed on the bottom of the Starbucks cups that was clever. But wait for the next one... the Orbit campaign, advertised in South Africa:
Hell yeah that's even more clever! A free Orbit gum coming with your coffee.
Guerilla marketing level 1000.
You love our cups and need to advertise your company? Get in touch! Francois@cupthemarket.com
You are a designer, Press/PR, or want to join the adventure? Get it touch equally!