Puglia travel therapy, grab your cup of happiness



We are thrilled to announce our next 150,000 cups campaign with the Italian region of Puglia, which will be distributed from over 50 coffee shops across London zones one and two. From the 7th November until Christmas, you have the chance to grab a cup of happiness! See below where to!

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When it comes to city breaks and vacations, Puglia is the new place to visit. With direct flights from London to Bari taking you there in less than 3h, the Trulli, the countryside, the sea and cactuses are just one step away. The UK being the fourth largest visitor group of Puglia every year, it was only important to continue promoting this region in a country who’s already sold on the marvels of Puglia.

This campaign will also see our first attempt to popularise QR code, a new feature of this campaign, which leads to a superb video of region. Whatever the reason and wherever the place, from morning brew to after lunch espresso, business meetings to stroll in the park: Londoners will enjoy holding a colourful cup, which acts as a window to the region. We’ll closely monitor how many potential visitors scanned the QR code linked directly to the Tourist board’s landing page, as we believe this new campaign will enable Londoners to dream about Italy and discover the festive and typically Mediterranean Region of Puglia.

All cafés will also distribute leaflets inviting customers to snap a selfie with their Puglia paper cups and post it on Instagram using the #weareinpuglia hashtag, with prizes on offer for the best shots.

We’ll continue posting a lot of Puglia cups instagram stories and spreading the love - so stay tuned and follow us on Instagram @cupthemarket.