Use cups across London and reach your audience  

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The BEST moment of the day to engage with your customers.

Additional reach

Targeting commuters means cups will travel and reach other people. Targeting office workers means cup will end up on their desk all day long, influencing their co-workers. Lets call them the MINI-BILLBOARDS of the 21st century

Coffee shops use thousands of unbranded cups. We provide them with your branded cups so you can capitalise on the coffee hype and target your audience like never before.

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We work with a growing network of cafés to reach your audience in areas you want. Our network covers the affluent areas as well as CBDs of Beautiful London. If 100+ cafes aren't enough we will add more for your campaigns.

You not only position your brand a really strong medium, but also get to reach people when they are having an amazing coffee experience, an enjoyable break, or a time with friends.

Define Who you are

Send the message to the world on who you actually are. Communicating using takeaway cups is very efficient and will prove your brand is innovative fresh and trendy. Cups will give you that desired competitive advantage against any other competitor or medium.

 
 
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Google Ads vs Cups

It is important to understand your objectives when advertising on cups. You might consider cup advertisement as an OOH marketing tool and measure it with Cost per mille. However, in reality you should use other forms of measure as your potential clients have a personal interaction with your brand.

If your objective is to acquire more customers/users, therefore you need to use Cost Per Click analysis, as you are looking to raise awareness but also make the coffee drinker take action on what you promote.

Think of the cups as your landing page, so the client has already clicked on your Adwords. Therefore the cups need to look beautiful and informative to convince and convert your potential clients. Cost per click can reach £11 on average for the insurance sector while a Cost Per Cup is less than 20p, making it even cheaper than Google Ads.


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How It Works

  • Define your audience & areas you wish to target

  • Pick & choose the cafes from our network of 100's of cafes

  • We estimate the cost of production & launch according to number of cafés

  • Design & Production phase(2-3 weeks)

  • Launch

At university, students drink up to 5 cups a day because a break usually means coffee

 
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Students are trend makers and the perfect target audience.  Reaching millions of millennial and students across the campuses makes cup advertising the perfect medium to reach them. We cooperate with some of the best Universities across the UK.

 

We provide you with a perfectly targeted audience at universities with a well traceable campaign

 

 

 

Benefits of Campus presence

  •  Competitive advantage against competition by being visible across the whole campus from canteen to classroom and libraries..

  • Repeated impression of your brand on campus students and visitors, Students have up to 5 cups a day

  • Your cups will be observed by 1,000s of students. The cups will be like Mini-billboards across the campus. Some cups can sit in class for hours and maximising your exposure.

  • Campus Domino effect making your ads go viral

  • Campus allows full capacity for feedbacks and tracing the campaigns

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Be loved by Student

  • Motivate students to apply for internships during autumn term at universities: Support and secure students' future career as well as helping them to be more productive.

  • Increase students’ purchasing power with vouchers for a wide range of materials: help them save money

  • Improve students’ experience at university and maximise student satisfaction rate : enhance their university experience


Coffee Times at University Campuses

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How to campaign in campus in 3 steps

 

 

1- Define your objectives and the type of students you want to         target. (eg; STEM, Arts & humanities, etc.)

2 - Select among our wide network of universities: London               based vs Campus

3 - Select the term dates: aligned with University, Autumn term         (Graduate jobs application promotions), Spring term, or             specific dates

Accept our offer and Launch

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Contact Us to Reach University Students Now

Make every penny spent for your stand worthwhile as cups

BOOST Stand Traffic & ROI

 

Time to stand out 

 

Exhibitions are powerful because nearly 100% of visitors are potential buyers. You want to make an impact and appeal to them. Your target audience made the effort to come and they are interested. Now you want to re-route that flux of buyers to your stand.

We will arrange all the cups of the event be branded with your desired design and message.

Everyone buy at least one hot drink and with the right message on cups, people will be directed to your brand and stand. No need to offer very expensive goodies that will be lost or disregarded.

 

Accenture Kaleidoscope cups at the Tate Britain- November 2017

Accenture Kaleidoscope cups at the Tate Britain- November 2017

How cup campaigns work in exhibitions

 

  • You sponsor all paper cups at your desired exhibition
  • All cups sold at the exhibition will have your design

  • It comes as a package: cups will last as long as the exhibition goes.

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Advantages of Cups in Exhibitions

 

  • Raise your brand awareness across the event

  • Bring more traffic and potential clients to your stand

  • Market & promote your offers and new products

  • Generate and attract lead much more competitively

  • Increase your conversion and ROI rate by  boosting your traffic

 

 

 

Accenture Kaleidoscope cups at the Tate Britain- November 2017

Accenture Kaleidoscope cups at the Tate Britain- November 2017

Its time to be different: invest in cups and buy the traffic your business deserves. 
The Duppy Share cups going strong at their London event.

The Duppy Share cups going strong at their London event.

Bespoke coffee cups for your events, cafés, stores & offices

Cups are one of the most effective and impactful mediums to engage with your clients to put your messages and promotions across and maximising your exposure.  Branded coffee cups add that personalised interaction you seek with your clients directly which leaves a positive image in your clients' minds. 

 

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Thinking of cups for your next private event!

Private events are the perfect place to communicate with your clients and to promote or launch your new line of product or services. However, you may not be able to reach every attendee, hence by utilising coffee cups you could communicate very effectively with your audience and pointing out your USPs and UVPs. 

By working with global brands, we have the knowledge and expertise in guiding and helping you in creating the most successful and impactful cups. Hence you can engage with your audience to maximise your exposure in your next private event or fundraising.

 

 

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Coffee shops bespoke cups

 

Are you a coffee shop owner and looking to customise your coffee cups?

At Cup The Market we thrive in offering SMEs and large corporations the best solutions from designs to most competitive rates. 

We understand that cups overheads can take large chunks of you profits, therefore we ensure to provide you with the best quality cups at best rates. 

 

 

Project for cups at the Private Yurt of the charities - Glastonbury festival 2017.

Project for cups at the Private Yurt of the charities - Glastonbury festival 2017.

 

Coffee cups for offices & Stores

Are you a global investment bank in the City of London or canary wharf?

You could highly benefit in using customised coffee cups and to promote your company's culture and values on the cups. You could also encourage your employees by having motivational quotes on the cups, asking them to enter a competition or simply promote your company's events using the cups. The choices and options are limitless.

This opportunity goes beyond offices, stores or even car dealerships. One could benefit from this by branding opportunity to push offers and promotions as well as displaying USPs to their audience and potential clients.

 

Limitless opportunities with coffee cups