About Us

“CupTheMarket specialises in procuring Disposable & Reusable products, to help foster a more sustainable Food Industry”.

Our Vision

We advise and serve large Food & Drink businesses that need to transition away from plastic consumables. They successfully protect their brand and customer base by selecting the product which does not compromise on the quality and performances.

Choosing the right next-generation disposable or reusable item will ensure brands are protected during their transition to more sustainable ranges, as they will not impact negatively their customer experience. Brands can gain customer loyalty by using our premium quality products such as paper straws or bamboo cups, to smoothly transition to new 2021 EU regulations or to support their green credentials.

  • Using Premium and traceable materials, to provide the best consumer experience in category with the highest Food safety standards in Europe.
  • Regular and Stringent due diligence process including partners auditing and product testings to guarantee the consistency of quality across all of our products
  • World-Class Logistic and transportation partners: reputable supply chain partners that gives you the peace of mind to focus on what you do best

About Us

CupTheMarket offers sustainable and premium ranges of disposable and reusable products that elevates end consumers food & drink experience, and fostering a lasting relationship between clients and end-consumer that promotes the longevity of brands.

By withdrawing the use of plastics from consumables production, CTM provide global market players in the food industry with more sustainable solutions produced from new innovative materials using re-engineered technologies to reduce the impact on the planet.  

At CTM we develop and obtain resources as well as manufacturing partners through a stringent and comprehensive procurement processes that guarantees products that have the highest premium quality and performance. Ultimately these products are not only commercially feasible but also substitutes plastics to support the industries transition to a more sustainable tomorrow.

From abundant Bamboo fibres, FSC certified papers, or biodegradable algae, CTM brings highly sustainable reusable & disposable products to its clients and millions of customers.

Social Responsibility

When it comes to Corporate Social Responsibility, at CTM we follow the 10 principal rules outlined by the world’s largest corporate sustainability initiative, the United Nation Global compact. In fact the UN Global Compact Principle number 9 describes the Mission set by CTM’s founders.

The general UN Global Compact CSR defines that:

“Corporate sustainability starts with a company’s value system and a principles-based approach to doing business. This means operating in ways that, at a minimum, meet fundamental responsibilities in the areas of human rights, labour, environment and anti-corruption. Responsible businesses enact the same values and principles wherever they have a presence, and know that good practices in one area do not offset harm in another. By incorporating the Ten Principles of the UN Global Compact into strategies, policies and procedures, and establishing a culture of integrity, companies are not only upholding their basic responsibilities to people and planet, but also setting the stage for long-term success.”


It is CTM’s core mission to promote source and develop tomorrow’s reusable and disposable products for a greener, more sustainable planet. We take action every day to be Sustainable starting with working with BRC certified Factories that also surpass SGS standards. Because we believe that this is the foundation of correct sourcing practices in 2020. Because there cannot be long-term success without a deep sense of understanding, fair compensation and justice for every single individual who is involved throughout the supply chain.

Countries we’re involved

United Kingdom

Saudi Arabia